You’ve heard that everything is bigger in Texas. This week Dallas is taking aim at two more Guinness World Records: largest building wrap and the most basketball attendees. Both are related to this weekend’s NBA All-Star game, which is targeting an attendance of more than 80k in the new Cowboys Stadium. 

World's Largest Building Wraps

It’s the downtown building wraps that have even the most sophisticated city slickers all agog. There are massive images of the Dallas Maverick’s all-star forward Dirk Nowitzki and Cleveland Cavaliers Star LeBron James featured on the Bank of America, the Hyatt Regency and the Rennaissance Hotel. The B of A banner has a height of 30 stories and an area of 53,000 square feet, and will surpass the old record set in the Phillipines in 2008.

I suspect that since you’re reading this blog, you have an appreciation for eye-catching designs, signs and marketing. Although you probably aren’t trying to set a world record, you know that effective color combinations, unexpected placement, and some creative thought helps get your name and message noticed on everyday banners, vehicle signs, shirts, and promotional items. We’d love to help you with that–as long as it
doesn’t involve climbing 30 story buildings!

By the way, if you’d like to see some more great Dallas photos, check out Clark Crenshaw photography.

I wrote in a post last month about the huge effort that goes into preprinting winning team t-shirts prior to major sports events, and UT’s preproduction of thousands of tees for the BCS bowl championship . The original plan was to destroy all of the “faux” victory shirts if the Longhorns lost, which alas, was the case. I’m still smarting over that one.

NOT the UT T-shirt

Licensing departments diligently protect their brands, and destroy the merchandise or prohibit resale in the US. Fortunately, the University of Texas Department of Trademark and Licensing approved the donation of 13,000 T-shirts and a thousand caps to the earthquake victims in Haiti. It’s nice to see licensing take a back seat to charity.

“With the terrible tragedy and loss the Haitian people have suffered and are still experiencing, we do realize this donation may not be a very high priority for them,” said George H. Mitchell, the University Co-op president. “However, we all need clothing and this is a small contribution we can make to assist in their recovery.” It was a more than a good faith gesture, because it represented $300,000 in retail merchandise.

Attention, NFL Licensing Deparatment: Let’s hear about your plan to give Haiti of all your losing team “Superbowl Winner” t-shirts after Sunday’s game!  The only question is, who’s it gonna be? Do you think the Colts or the Saints will win the Superbowl?