College Football odds makers may have selected Alabama as a 4-point favorite over the University of Texas in the 2010 BCS Bowl, but you can bet that UT is planning to win.
Championship UT T-shirts are already printed, and will arrive in sealed boxes at UT Co-op stores in Austin, Houston, San Antonio, and Dallas by game time.
If the Longhorns win, truckloads more of the T-shirts will be standing by, according to Brian Jewell, vice president of marketing for the nonprofit University (of Texas) Co-op. The Co-op stores will stay open after the game if UT wins, to capitalize on immediate fan demand. Retailers have long since discovered that it’s worth the added cost and risk to have the goods available immediately upon victory.
But what happens to all those shirts if (gasp) the Longhorns lose? Are they quietly shipped off as a donation to a third world country? Is there an alternate universe where people are walking around in T-shirts with slogans like “TCU Frogs: Fiesta Bowl Champs”, “Arizona Cardinals: Winners of the 2009 Super Bowl” Or “John McCain, 44th President?”
I’d like to think that with today’s concern about eco-friendly practices we wouldn’t waste the T-shirts, but alas, they are shredded and destroyed. At best, the shredded T-shirts could be recycled as stuffing for pillows and sold at a fraction of their former value. Unless…..maybe there’s a marketing spin …..Biggest Loser Pillows? NOT!